Demi Moore’s new ad campaign for Helena Rubenstein cosmetics is getting a lot of attention. But most of the buzz is because of the shockingly unrecognizable face of the 49-year-old actress - rather than the makeup she’s supposed to be wearing. Mail Online says:

Having notched up a marriage breakdown, severe weight loss, drug-related collapse and a stint in rehab over the past few months, Demi Moore has had a difficult time of it lately.

Naturally, she has been looking less than her best, the worry and torment of her experience etched across her thinning face.

But as heavily airbrushed photographs of the star from the latest campaign for beauty brand Helena Rubinstein are released, it is apparent that any such signs of stress have been entirely erased.

More than that, thanks to an over-zealous session with Photoshop and the omnipresent airbrush, the natural contours of Demi’s face are gone: her strong, angular chin; the lines running from nose to mouth, the shape of her nose – all are entirely obliterated.

The 49-year-old star is all but unrecognisable. In her place is a bleached, smooth, line-free version of Demi that looks more like a computer generated fembot than the familiar Hollywood actress with five decades under her belt.

I would imagine there’s nothing more insulting to Demi’s already damaged sense of self-worth than a company telling you in so many words, “we want to take your pictures and use them in our ad campaign, but only after we’ve taken 30 years off your face and corrected your imperfections”. No wonder she’s so fucked up.